In the beginning of 2017 both Emporia (Malmö, Sweden) and Fields (Copenhagen, Denmark) decided to implement GoLoyal Play as their loyalty program. As the leading shopping centers in one of the most expanding regions in Europe they had high demands on creating something unique. They wanted to create a program that nobody else had and that gave true value to both the customers and the stores in the center.
Together with GoLoyal, and based on our GoLoyal Play concept, we created MyPlays. MyPlays is a truly uniqe program and catch the true essence of a loyalty program. Without depending on offers it rewards loyal behaviour that benefits both customers and retailers. Customers are rewarded from both the center and from the stores where they shop and the retailers only reward based on real sales.
MyPlays is also designed as a market place to create economic value for the centers. By letting external partners joining the program the center can make the most out of its central position in the society.VISIT WEBSITE